Mattel Launches Barbie Made From Recycled Ocean-Bound Plastic
Mattel Inc (MAT) has unveiled Barbie Loves the Ocean, its first fashion doll line made from recycled ocean-bound plastic. This was in line with its goal to achieve 100-per-cent recycled, recyclable or bio-based plastic materials across all its products and packaging by 2030. The collection included three dolls whose bodies were made from 90-per-cent recycled […]
Mattel Inc (MAT) has unveiled Barbie Loves the Ocean, its first fashion doll line made from recycled ocean-bound plastic.
This was in line with its goal to achieve 100-per-cent recycled, recyclable or bio-based plastic materials across all its products and packaging by 2030.
The collection included three dolls whose bodies were made from 90-per-cent recycled ocean-bound plastic parts and an accompanying Beach Shack playset and accessories, made from more than 90-per-cent recycled plastic.
Barbie aimed at achieving 95-per-cent recycled or FSC-certified paper and wood fibre materials used in packaging by the end of 2021.
